"Starting her fine jewelry career in the diamond industry, Lebanese Aya Ahmad soon found herself designing engagement rings for friends. It was then that she noticed a gap in the market for authentic, accessible, and high quality jewelry that was forward-thinking and innovative."
"One of the latest jewellery brands to cross our magpie radar is FYNE. A small, female-led label which focuses on creating ethical pieces using consciously sourced diamonds with 18-karat gold."
"A new wave of regional design talent is bringing a fresh approach to the business of style."
How One Arab Woman Launched Lab-Grown Diamonds in the Middle East
May 2020:Emirates Woman
The Changing Face of Fashion
October 2020:The National UAE
The Sky’s The Limit
October 2020:MOJEH
The most in-demand sustainable fashion and jewellery brands in the region
June 8 2020:Emirates Woman
"There are curvy college-aged models (just check out Ameni Esseibi) campaigning for all bodies of all sizes to be accepted, and eco-conscious local companies like Fyne (jewellery) and Tribe (interiors) that are focusing on supporting grassroots female communities."
July 31, 2022:Grazia Middle East
Arab Jewellery Brands Designing Responsibly in 2022
July 23, 2022:Cosmopolitan Middle East
21 Middle Eastern jewellery brands you should look into ASAP
May 18, 2022:Emirates Woman
8 sustainable brand owners on how they're doing their bit to help the planet
November 15, 2021:Savoir Flair
The Best Sustainable Fashion Brands Founded in the UAE
June 7, 2021:Vogue Arabia
Middle East’s First Jewelry Line with Lab Grown Diamonds Launches Collection with Lebanese Entrepreneurs
July 2021:About Her
Diamonds On Your Mind This? This Ethical Jewellery Collection Has It All
April 22, 2022:Emirates Woman
9 sustainable fashion brands that should be on your radar
April 25, 2021:The Natianal UAE
Save money and the planet: 4 reasons you should ditch fast fashion
Oct 09, 2020:The Natianal UAE
Seven regional fashion brands with an ethical slant
August 1, 2020:Vogue
Eastwave Concept: pop-up e-store dedicated to supporting Mena designers returns
April 06, 2020:Emirates Woman
Dubai-based ethical jewellery brand that we can't keep secret
